Project:  Launch of H&M Stores in South Florida

Key Message:  Retail Giant H&M Conquers South Florida in November

Targeted Media

Fashion, Arts & Lifestyle, and Business Sections, Fashion Magazines, South Florida Lifestyle Magazines, Local TV News, Local Newspapers, Business Magazines/Publishing, Fashion Bloggers, and Online TV & Magazine Counterparts.

Media Assignment Outcome

Create awareness for the launch of the H&M Stores in South Florida

Increase post launch interest in H&M stores among South Florida residents

Increase sales for the H&M South Florida Stores

Target Audience

Consumers both male and female, middle to upper socio-economic segments, ages 15 to 40, living in South Florida

Stylists

Fashionistas

Fashion Groups and Councils

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